Meeting template

Brand strategy

Brand personality, emotion, and differentiators

A brand is a hard thing to pin down.

Getting at the heart of a brand requires creativity, taste, open-mindedness, and deep intuition for what your customers want.

A brand strategy workshop doesn't guarantee an amazing brand, but it's a great starting place.


The brand strategy workshop consists of a series of prompts:

1. Defining our brand

Get those creative juices flowing...

2. Who is your audience?

3. What emotions do you want to evoke?

4. What personality traits do you want your brand to have?

5. If your brand was a person, who would it be?

6. What makes you different from your competitors?

7. That's it!

Thanks for joining us :)

Good luck!

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I loved the lightweight experience of Shuffleboard. It felt like Jackbox for a business workshop… and it really did help us get productive input from a large group of people at once. I think I’d want to use this tool even if I was doing an in person session!

Guy Suter
Startup founder using Shuffleboard for culture-building

The best part of Shuffleboard is how everyone joins just by clicking a link. I can immediately collect everybody's ideas in a transparent way, but stay in control of the chaos and finish the meeting with an actionable, shareable plan.

Brian Hayden
Startup founder and instructor at the University of Michigan

When communication and alignment matter

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