As a consultant, I worked with a lot of companies trying to define their products and brands.
The first place to start is usually understanding the company's "DNA". Who are they, and what are they really trying to accomplish?
The purpose workshop starts out with a discussion of the founding of your organization. After that it zooms out to the big vision you have for the world, and incrementally focuses the team on concrete plans and next steps to get there.
If your team is getting to the size where misalignment is creating conflict, consider an exercise like this to help everyone agree on your purpose and goals.
Run this meeting live as simple, customizable, interactive slides.
I loved the lightweight experience of Shuffleboard. It felt like Jackbox for a business workshop… and it really did help us get productive input from a large group of people at once. I think I’d want to use this tool even if I was doing an in person session!
The best part of Shuffleboard is how everyone joins just by clicking a link. I can immediately collect everybody's ideas in a transparent way, but stay in control of the chaos and finish the meeting with an actionable, shareable plan.