Meeting template

Business model canvas

Plan your startup's business model

The Business Model canvas is the go-to format for planning new companies.

Sometimes it's easy for founders to imagine new exciting products, but hard to be clear on everything else: what will the business actually do day-to-day, what specifically will it offer? How will it connect to the outside world, and how will it make money?

Originally created by in 2005 Alexander Osterwalder (and since reproduced and expanded many times), the Business Model Canvas is helps founders fill in these blind spots.


The Business Model Canvas is made of nine "building blocks":

1. Business model canvas

Plan your startup's business model

2. What are our value propositions?

What value are you providing to your customers? What distinguishes you from your competitors?

3. What are our key activities?

What do you need to do to create that value?

4. What are our key resources?

What will you need to perform your key activities?

5. Who are our key partners?

What people or organizations should you work with to get those resources and perform those activities?

6. What are our customer segments?

Who is your customer? What market are you selling into?

7. What are our channels?

How will you reach these customers? How and where will you market/sell to them?

8. What are our customer relationships?

How will you acquire customers, retain them, and grow your business with them?

9. What are our cost structures?

How will you determine your prices?

10. What are our revenue streams?

How will you charge money (fees, assets, subscriptions, licenses etc)?

11. That's it!

Thanks for joining us :)

If you're starting a new venture, try running your founding team through a business model exercise

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