Meeting template

Journey map

Our user's journey as they discover and use our product

The journey map is one of the most the common artifacts of a user experience design process—and yet, one of the most underrated.

The main idea is to create a complete, "zoomed out" vision of the entire customer experience in one place. Usually this starts at the beginning of the marketing funnel, with problem awareness, and can flow all the way through toward purchase, upsell, and recommendation.


1. Journey map

Our user's journey as they discover and use our product

2. What are our users struggling with now?

3. What's it like for them to find our product?

4. What's it like for them to start using our product?

5. What's it like when they are successful?

6. That's it!

Thanks for joining us :)

Remember: building a single feature is never enough. Great products support their customers from the moment they arrive on their site until they get value, upgrade, recommend, and beyond.

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